Copywriting for Non-profits • Use your Skills to Fundraise & Help Others
By ELENA VIVALDO
My copywriting for non-profits experience with United for Autism – an NGO for people with autism
There are many ways you can support a cause. Whether it’s to protect animals, safeguard the environment or help people in need.
Usually, this involves either becoming a volunteer or making a monetary donation.
But I’ve recently discovered that you can also do copywriting for non-profits to help build a connection with inspiring people. And believe me, writing for charity is extremely rewarding. It’s like enjoying a firework display: awe-inspiring, powerful and beautiful.
It’s that good.
Writing for non-profits gives you purpose because you’re supporting a cause that you already believe in (no point if you don’t support the cause).
But as a writer, you’re on the fundraising and campaigning frontline. Your words can raise awareness and get people to care about a cause.
I’m going to say it. Non-profit copywriting is excellence in writing. There are no sales gimmicks. No hidden information. Just a cause and a hell of a lot of passion.
I’ve recently been approached by United for Autism, an NGO dedicated to empowering people with autism around the world. They’re the driving force behind some of the world’s best – and free – autism-friendly online tools and services.
United for Autism is best known for being the developer of Zac Browser, a simplified web browser for children on the autism spectrum, which has over 6 million users worldwide.
Apart from writing their website content and blog entries, I also created the fundraising video scripts – the heart of any fundraising campaign. Plus, I’ve had the privilege of becoming a board member.
What follows are some extracts I wrote for United for Autism’s website, just to give you a few examples of copywriting for charity or non-profit.
Take away thoughts on copywriting for non-profits
Working with United for Autism is something I’m extremely proud of. Not only because it’s a good cause, but also because it’s a hard-won achievement. It’s an important milestone for any copywriter who wants to make a difference with their writing.
After all, isn’t this what we want? To make a change and brighten up our society?
About the author
Hi! I'm Elena Vivaldo. I'm a freelance SEO copywriter, business writer and PADI scuba diving instructor.
Yes, I wear many hats, but it's what makes me a resourceful writer for creative and dynamic clients in any industry. In fact, I've been helping small and big companies connect with their target audience for over four years.
How I work? Well, I'm organised and easy to talk to, but I also like to keep things real. So if you're looking for a word-spitting robot that lacks emotion OR personality, you're in the wrong place. I'm all about quality over quantity.
Through Vivaldo Copywriting, I've attracted readers from over 140 countries and have worked with clients from 35+ countries.
